Bob Dearing


As owner/president, Bob has united his passion for branding, bold entrepreneurial spirit and broad depth of experience in his vision for Dearing Group — to define, create and communicate brands for everyone from large companies to not-for-profit organizations. From the first discussions about brand development to the final stages of media placement, Bob leads a team that shares his love for pure business strategy and creative expression.

After graduating from Purdue University in 1989, Bob joined the firm as an account executive and was instrumental in bringing aboard such clients as Purdue Athletics, Franciscan Health and the Purdue Research Foundation. In 1994, he was named Vice President and, in April 2004, purchased the firm. In 2011, he renamed the firm Dearing Group.

Bob’s incisive understanding of client markets and branding approaches has inspired some of the firm’s most successful campaigns and netted dozens of awards. He also leverages years of experience to advance healthcare, higher education, financial and athletic marketing. But it’s his ability to discern, interpret and align clients’ goals into long-term strategies and successes that has made him a go-to brand watchdog and consultant throughout the Midwest.

Bob lives in West Lafayette, Indiana, with his wife, Michelle, his daughter, Julia, and his son, Bobby.