Emily Blue

Media Director

 

A 2003 graduate of Purdue University, Emily has worked at the agency since January 2005. Incredibly industry-savvy and versatile, she started in the position of Copywriter before her attention to detail made her the perfect candidate to take over media buying duties. As Media Director, she is responsible for media researching, planning, placing and tracking for all agency clients, and as Production Manager, Emily oversees the path toward completion for every Dearing Group project.

In addition to her work at Dearing Group, Emily also teaches a course in advertising at Purdue University. Each semester, she takes about 25 students through a real-life case study where they work on developing a strategic marketing plan in support of a local nonprofit organization. 

Emily is active in the community, volunteering her time and talents to various organizations. She serves as President of the American Advertising Federation – North Central Indiana. She's also on the Board of Directors for Big Brothers Big Sisters of Greater Lafayette (and is a volunteer "Big Sis") and sits on the Purdue Alumni Liberal Arts Volunteer Board. Additionally, Emily is a Deacon for Immanuel United Church of Christ and an alumna of Alpha Phi Omega (a national co-ed service fraternity).

In her spare time, she enjoys cooking, traveling and watching Purdue Athletics and the Chicago Cubs. She resides in Lafayette with her husband, Rob, and two cats, Josie and Mack.

Education

BA - Communications, Purdue University

Relevant professional experience

Copy Editor at Cardinal Health Inc. in Illinois

Additional training and certifications

2007 Media Buying Academy Graduate

Relevant skills and awards

  • American Advertising Federation - North Central Indiana Rising Star (2009)
  • Tippy Connect Top 40 Under 40 (2007)

Professional affiliations and memberships

  • American Advertising Federation
  • Association of Women in Communications

Why are you in this profession?

As a child, I sometimes found myself more interested in TV commercials than the program itself! 

Who or what was a big career influence?

I hate to say it, but I really enjoyed the movie "What Women Want" and wondered if ad agencies were really like that. (P.S.: They're not.)

What are your career goals?

  • Continue what I'm doing, along with teaching up-and-coming advertising professionals at Purdue University about the industry.
  • Give back to my community through volunteer work.

Why are you at Dearing Group?

Great people, a fun environment and endless opportunities!

What advertising campaign do you wish you had worked on?

Bud Light's "Real Men of Genius"

What makes a great brand?

Consistency across all mediums and follow-through on all levels, both internal and external.

Significant other

Rob

Pets

Josie and Mack (cats)

Where do you reside?

Lafayette, Indiana

Hometown?

Valparaiso, Indiana

Astrological sign?

Leo

What talent do you most wish you had?

I would love to be able to paint like my favorite artist, Monet. But if I was gifted in that department, I'm sure I would've found out by now.

What do you find extremely frustrating?

Computers that don't work and people who don't use their turn signals while driving.

Favorite television shows?

"Glee," "The Office" and "Ghost Hunters."

Favorite book?

"The Great Gatsby"

Favorite movies?

"The Shawshank Redemption," "E.T.," "Annie" and "The Sound of Music."

Favorite video game?

"Super Mario Bros." (The original!)

Favorite board game?

"Life" (I've never lost, not once!)

Favorite cartoon?

"Arthur" (on PBS). I loved reading the books by Marc Brown, and now I can still get my "Arthur" fix by watching it on TV!

Favorite childhood meal?

McDonald's Happy Meal. What kid wouldn't love food that comes with a toy?

Who is the best superhero?

They're not Marvel comic superheroes, but I love She-Ra, Rainbow Brite and Jem (truly outrageous!).

Favorite subject in elementary school?

Anything but math!

What are your favorite Internet sites?

www.peopleofwalmart.com

www.failblog.org

www.perezhilton.com

www.cnn.com

www.peoplemagazine.com

www.adventuresinhoosierland.blogspot.com (my blog)

What is the best vacation you have ever taken?

Walt Disney World (when Rob proposed to me!)

What is your favorite amusement park ride?

I absolutely love "Tower of Terror" at Disney's Hollywood Studios. A close second is "The Haunted Mansion" at the Magic Kingdom!

What is the weirdest thing you have ever eaten?

I've had two equally unique and weird dishes:

  • Haggis – a dish containing sheep's "pluck" (heart, liver and lungs) minced with onion, oatmeal, suet, spicesand salt, mixed with stock and traditionally simmered in the animal's stomach for approximately three hours. 
  • Kibbie – popular Mediterranean-style dish which combines ground lamb, cracked wheat and exotic spices… SERVED RAW!!

What is your current ring tone?

"The Way You Look Tonight" by Frank Sinatra

Who would you like to interview?

Barbara Walters. She always does the interviewing, so I'd like to turn the tables on her one day.

What are your favorite sports to watch?

NCAA basketball and the Chicago Cubs

What are your favorite sports to play?

Soccer or volleyball.

What is your most treasured possession?

My engagement ring.

What is the worst gift you have ever received?

When I was 13 or 14, my dad bought me a strange-looking, wooden cat head box in which to store trinkets. But I had asked for a real cat. Dad got it for me as a joke, but I didn't find it funny. I still refer to it as the "severed cat head." (By the way, I did eventually get a real cat when I was 16.)

What was your first car?

1991 Pontiac Sunbird

What is your favorite restaurant?

In Lafayette, McGraw's Steak, Chop and Fish House. In my hometown, Valparaiso, it's a tie between Greek's Pizzeria and Schoop's Hamburgers.

What gadget could you not live without?

iPhone

What type of music do you like?

Everything from Sinatra to Lady Gaga to Beethoven, for real.

Favorite bands or artists?

I have always loved Counting Crows and Ben Folds.

Late to bed or early to rise?

Neither! I like to set my own schedule.

Three things you want to do someday?

  1. Have kids.
  2. Visit Greece.
  3. Run a half-marathon.

What are your hobbies?